Issue #89

Massimo Geraci

Il Carrarino

Born in Carrara, graduated in business, found my passion in surfing and clothing designing, I followed my passion and now I live in Los Angeles, I design clothing very California inspired and I’m involved with art collaborating with artists and making marble sculptures ….and of course always Surfing.

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What do you do in your life (work and fun)?

I have my own company California Classic Apparel, Gerets Inc. I have a design studio and I work with many clients in USA. I also produce everything in Los Angeles!! My work is fun too but of course my fun time is surfing and going to art shows and spend time with friends.

What made you leave Italy and chose LA?

I’m a surfer and a dreamer. I left to follow my dreams, Italy was too small and narrow for my dreams. Los Angeles was the perfect place to do surf and make my dreams come true. Los Angeles is where I belong.

Please share your best memory in the City.

Best memory is when I’ve got my green card and I started my own company and became my own boss!!

What made you choose this specific location and outfit?

I was about to get into the water so this is my outfit a wetsuit and a surfboard.

Your thought about this project, ITALIANY.US

Great idea!! I’m still proud to be an Italian and this is an opportunity to show the world we are great people and wherever we go we make the world looks better.

How would you describe being an ambassador of the italian style/culture abroad?

I’m a dreamer and creative person, isn’t what ITALY is all about? DREAMS & CREATIVITY!! My creativity is part of my Italian DNA, everything I do is part of  my creative emotions like my passion for the sea, the Art, the Women, the cooking good Italian food, the quality of life and my accent… Americans love the Italian accent and the language…soo romantic  they say!

  • Shots


  • Time

    120 mins

  • City

    Los Angeles

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A visual celebration of Italians working, living and loving in NY and in the US