Born in Reggio Emilia, Guidotti began his studies at Reggio Emilia’s ‘Liceo Scientifico’, following this he graduated at the Modena State University in Business and Administration before attending Cambridge University in the UK to complete his education in English Language and Literature. Mr. Guidotti joined Max Mara in the mid eighties and began work on developing the group’s international network of PR Offices.  Together with the Maramotti family, he created the corporate communication and creative branding strategy for the company. In 1989 Mr. Guidotti created and founded  the MM Magazine, which is now published by Max Mara every season.  Mr. Guidotti regularly travels extensively around the world for business and has developed a passion for contemporary art, as such he is a supporter of the NY Metropolitan Museum of Arts, Constume Institute. In 1992 Mr. Guidotti became a member of the Board of the CAMERA NAZIONALE DELLA MODA ITALIANA and from September 2004 to April 2013 he has been Vice President. Today Mr. Guidotti is the Worldwide Communication & PR President for the Max Mara Fashion Group directing international communications and overseeing the conceptual and creative development of all company’s advertising campaigns. Giorgio Guidotti lives between Reggio Emilia, where Max Mara’s headquarters are based, and Milan, where the Max Mara Communication and Press Offices are, and New York.